About Route YC
We are all about promoting the rugged adventures and experiences people can have throughout the Yorkshire Coast to encourage 3-, 5- and 7-night breaks in the area outside the main summer season.
Your business can become a member of our business club and take advantage of the below opportunities to promote your business to visitors looking to experience everything the area has to offer.
Our ambitions are big, but we can't do this without you and your passion for great customer service and the local area.
We hope you want to #jointheride and contribute to the success of Route YC!
BECOME A PARTNER, NOT A NUMBER
Route YC is here to drive the tourism economy; real people like you are behind it.
We see partnerships as an opportunity for both yours and our brand to enhance visibility, credibility and sales in the competitive tourism market. We are also looking for partners we can actively work with to enhance the experience that visitors have while exploring Route YC.
We have three levels of opportunities:
Supporter Package
Support us by shouting about Route YC to your customers, and we will list your business for free and send you a window vinyl that you can display.
You can sign up direct here.
Partner Package
All partners receive enhanced listings and seasonal opportunities from PR to in-place assets, including leaflets to merchandise stockists.
Email us directly for details at businessclub@routeyc.co.uk
Please note that all members of Yorkshire Coast BID are covered at no extra cost and can complete their details to sign up here.
Ambassador Package
Our ambassadors are our Route YC champions and will be highlighted for PR, social and media press trips.
You can join our team of ambassadors, which will put you in a prime position to capitalise on inclusion in:
Regional and National press trips.
Press Release inclusion and editorial features.
Recommended in blog features and in response to consumer enquiries.
Get in touch if you want to join our journey and become a partner in a real game-changing opportunity for the Yorkshire Coast. Find out about the best option for your business.
Permission to use 'Route YC' in line with trademark and brand guidelines
Route YC is trademarked, and all members will use Route YC Logos and associated routes to promote their own business on Route YC.
Copy of the brand guidelines and terms of use, including the correct Pantone colours, fonts, and formatting, will be provided.
Social Media Packages
Route YC Partner Members will receive social media promotions throughout the year and content-sharing opportunities.
Use #routeyc, and we will repost your posts and stories, or you can email businessclub@routeyc.co.uk with details of what you have on offer.
Newsletters
All Business Club members will receive:
A summary of Route YC press coverage received over the previous month.
Social media and website insights will be shared.
Provide helpful information for business owners, such as upcoming workshops and events that benefit your business.
Business Member Events
Business Member events and opportunities, e.g., Roadshows around the route to facilitate constructive discussions about what Route YC can do for you.
Seminars and workshops in the shoulder months on topical issues within the industry.
Membership opportunity
If you want to become a business club member or love what we are doing and want to become an ambassador, email us at businessclub@routeyc.co.uk, and we will get back to you with more information.